What Is White Labelling?
White labelling is the engine behind many successful automotive brands. It’s a process where we manufacture high-quality detailing products, from waxes and shampoos to interior cleaners, that you then brand and sell as your own. Car-Chem handles the complex chemistry and production, allowing you to put your name and logo on the final product.
The process is designed for efficiency. You bring your vision and brand identity to us. We provide the expertise, manufacturing, and industry knowledge to bring it to life. From custom formulation to filling, labelling and packaging, we manage the entire process. This allows you to accelerate your market entry, expand your product range, and compete with major brands, all without the overhead of building a factory or a chemical R&D lab.
How Does Car-Chem White Labelling Work?
Upon initial enquiry about private label products you will be assigned a dedicated account manager who can guide you through the white label process and talk you through the many options available.
You can browse our comprehensive collection of cleaning chemicals designed to tackle the various stages of detailing from decontamination and prewash through to wash and last stage protection etc. Car-Chem products have been carefully developed and tested by valeting professionals so that you can guarantee that our products are trusted and reliable.
Custom Formulations
At Car-Chem, we understand that your brand is unique. While our core range is engineered for exceptional performance, some businesses require a truly bespoke solution to stand out in the market. For those who need something more specific, we offer a comprehensive white label service that goes far beyond simple rebadging.
Our service is built for brands that demand a product tailored precisely to their customer's needs, their application methods, or their brand identity. This is made possible by our state-of-the-art, on-site laboratory and our team of expertly trained chemists who work directly with you to create unique, high-performance formulations.
We don't just change the label; we engineer the product. Our bespoke service includes:
- Visual Brand Alignment: Customise the colour of any product to perfectly match your brand's palette, creating a powerful and instantly recognisable visual identity on the shelf.
- Sensory Experience: Add a signature fragrance to enhance the user experience or create an odour-free solution
- Performance & Application Tuning: Go beyond aesthetics and fine-tune a product's functional characteristics. We can make precise adjustments to:
- Viscosity & Concentration: Alter the thickness or dilution ratios to suit specific application methods (e.g., spray versus sponge).
- pH Levels: Modify the acidity or alkalinity to safely target specific contaminants or surfaces without compromising results.
- Cleaning or Cutting Power: Adjust the aggressiveness of compounds, polishes, or cleaners to meet a specific performance benchmark.
Our collaborative process ensures the final product is not only unique but also delivers the superior performance your customers expect. From concept to final formulation, we work with you to develop, test, and perfect a product that is tailored to meet your market's exact requirements.
Partner with Car-Chem to move beyond off-the-shelf solutions and create a definitive, proprietary product range that is unmistakably yours.
Packaging
We have everything you need to create a completely cohesive brand through our expansive range of white label packaging options. We offer a comprehensive selection of container materials specifically chosen for their compatibility with professional-grade chemicals, including HDPE, PET, glass, and tin. This ensures your product is not only housed in packaging that perfectly reflects your brand's identity and quality but is also safely and appropriately contained for its specific formulation. Our experts will guide you in selecting the ideal vessel, from sleek bottles to durable containers, giving you the flexibility to build a distinctive and professional product line.
Custom Packaging Solutions
For brands seeking to make a truly distinctive mark, our white label service extends to fully customised packaging solutions. If you have a specific vision for a container's unique colour, specialised shape, or exclusive design that isn't available in our standard range, your dedicated Car-Chem account manager will act as your liaison. They will work directly with our purchasing department to source or manufacture the perfect packaging to meet your exact specifications and uphold your brand's premium identity. Please note that to facilitate these bespoke options, a minimum order quantity (MOQ) will apply, ensuring we can meet your requirements while maintaining the highest standards of quality and cost-effectiveness. This process allows us to transform your unique concept into a tangible, market-ready product that stands out from the competition.
Professional Label Design
A product's label is often the first point of engagement with your customer, which is why we offer a comprehensive, stress-free in-house design service as a core part of our white label offering. Our dedicated creative team specialises in translating your brand's essence into a striking, market-ready label design.
The process is simple and collaborative. To begin, simply complete our intuitive online label design submission form. To give our designers a clear direction and inspire the creative process, we request you provide:
- Brand Assets: Your official logos and any required brand artwork.
- Visual Inspiration: Submit up to three inspiration images that capture the aesthetic, mood, or style you wish to achieve.
- Creative Guidance: Any additional notes on colour palettes, fonts, or specific messaging you want to include.
With this information, our experienced designers will craft a custom label design that aligns perfectly with your brand identity, but we don't stop there. To truly bring your vision to life and ensure you are completely confident before production, we will also provide a product mock-up. This allows you to gain a clear visualisation of exactly how your finished product will look on the shelf, giving you the opportunity to review and request tweaks before anything goes to print.
This end-to-end service ensures a seamless journey from concept to reality, guaranteeing your private label products are not only high-performing but also housed in packaging that communicates your brand's quality and value.
Internal label printing
To ensure an efficient private label service, Car-Chem operates a printing facility at our Bircotes site. This advanced in-house capability allows us to produce high-quality, durable labels in both matt and gloss polyurethane finishes, perfectly matching the premium quality of our chemicals. By managing the entire process under one roof—from initial design collaboration through to the final printed label—we maintain stringent quality control, guarantee consistency across your entire product range, and offer significantly reduced turnaround times. This integrated approach provides you with a streamlined, single-source solution, eliminating the complexity of coordinating with multiple suppliers and ensuring your branded products are brought to market efficiently and flawlessly.
External labelling printing
For White Label clients seeking a truly distinctive and premium finish, we offer access to exceptional external label printing solutions. While our in-house facility provides excellent standard options, we maintain fantastic relationships with a network of specialist label printers. These partnerships allow us to facilitate a diverse range of advanced printing techniques and bespoke textures—such as embossing, metallic foiling, and textured surfaces—that go beyond standard finishes. This ensures that if your brand vision calls for a truly tactile, high-end aesthetic, we have the connections and expertise to help you realise it, adding an extra layer of sophistication and value to your custom product range.
Compliance Package
Navigating the complex web of rules and regulations surrounding chemical products can be a significant hurdle. Our comprehensive compliance package is designed to eliminate this burden entirely, providing a seamless, worry-free path to market. When you choose this service, you gain more than just paperwork; you receive a detailed regulatory report for clarity, a full SDS review and report for safety assurance, and bespoke, UK-compliant Safety Data Sheets tailored with your company details. To complete the package, our in-house design team will create a fully compliant label design. This end-to-end solution not only ensures your products meet all legal obligations but also protects your brand and accelerates your launch timeline.
Find out more about Car-Chem white labelling
To find out more or enquire about what Car-Chem can do for you and your brand, visit our dedicated white labelling page.
